Alley Burger & Chili Trailer

Seattle entrepreneur Marcus Charles reached out to Sleep Op when he decided to open a food cart behind his Belltown neighborhood rock-n-roll bar JuJu.

Recognizing the opportunity to do something bold and unique (and probably taking some inspiration from the 1988 arcade game "Bad Dudes") I suggested we build the identity around the idea of weapons you might encounter in an alley fight.

All illustrations and lettering were done quickly with a fat, black marker to capture the feeling of a cardboard sign you might find discarded in an alley.

"Corianton understands the power of a strong logo, and how innovative design is key to building buzz & brand awareness." — Marcus Charles, Owner of Local 360 Café and Bar, The Crocodile, and Juju / Alley Burger & Chili Trailer

Photos by Kristen Marie Parker