Amazon’s staffing team was looking for a new logo to build recognition internally, and externally for recruiting. Newly formed and growing fast, it's leadership recognized the need to establish an organizational identity that communicates the culture of the group.
They reached out to me and together we built a brand platform around the idea of thoughtful curation. “The right pieces in the right places.”
The final brand identity conveys diversity working in harmony, the value of being "chosen," and the clear, elemental quality of individual strengths.